Planning, designing, developing, illustrating, testing and debugging iOS apps can be a huge amount of work and by the time you get through with development it is easy to fall into the trap of just wanting to see your creation on the app store as soon as possible! However, the release of an app is not something you should rush into and a little careful planning (and subsequent execution) of a marketing plan can make all the difference between your app languishing at number 8273 in the charts and being successful!
I was lucky enough recently to be interviewed on this subject for a book which has just been released, iPhone App Entrepreneur by David Appleyard. David interviewed more than 15 iOS app developers along with adding his own insight and has produced a great guide to all of the stages releasing an iPhone app that don’t involve Xcode and a compiler!
So while I have been thinking about this subject a lot recently, I thought I would share my top three tips for marketing an iPhone app to give you a hand getting your hard work noticed.
It is also worth mentioning here that no matter how good your marketing efforts are, if your application is not quite up to scratch then it will be very hard to make it sell well. People really notice quality in iPhone applications and it is worth adding that last layer of polish to the app to give it it’s best chance in the app store.
Ironically, this is not the only iPhone app marketing book we have been mentioned in recently. I was giving a talk on iPhone development at Birmingham Science Fair recently and after the session one of the attendees mentioned that he had seen our Balloons! web site mentioned in a book he had recently read. Sure enough we were mentioned as a good example of a dedicated marketing site for an iPhone app in The Business of iPhone App Development: Making and Marketing Apps that Succeed by Apress. I had no idea but it was a very nice surprise!
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